Framework for Marketing Management, A, Global Edition: European Edition (Business and Economics)

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strate gy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. EAN: 9781292093147 Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 6. Auflage, 15006 Erscheinungsjahr: 11.06.2015 Autoren: Kotler, Philip & Keller, Kevin Lane Auflage/Ausgabe: 6. Auflage Seitenzahl/Blattzahl: 352 Fachschema: Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung Fachkategorie: Vertrieb und Marketing Länge: 231 mm Breite: 187 mm Höhe: 15 mm Gewicht: 497 gr Produktform: Kartoniert