Godin, Seth: This is Marketing

I love marketing. What made it hard to read any of those "build a funnel to make much money" or "selling manipulation technique" books. I really love my clients, my so-called target audience. I love what I do and I never feel like selling when I invite to whatever I am offering. I felt so wrong not using those marketing tactics and make millions selling out my soul. With this book I found a new foundation for my marketing. I love the ethical approach. I never had a Facebook ad too and I build everything organically. Now I have new inspirations to sharpen my message, give even more generously and not hold that back. I love his idea about marketing as making change happen. Yes. Even if people will never buy anything - I did it because I love it, I did it because I love the people who receive the marketing. Love never asks for getting something back. It just happens. Effortlessly. This is Marketing.

The design and materials of the book are great, however, contentwise I do not find it interesting. It does not contain any complex ideas or framworks that might help you to run your marketing campaigns in the future, but only shorts and sometimes unrelated ideas.