Longlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental ser vice, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.
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It contains a few central ideas explaining why the good old command and control, too-down decision making Schema doesn’t work in the Information Age. Or put differently why ideas and ways of working just replicated from the industrial era do not really work for modern tech companies.I like the mix of Reed and Erin (the latter definitely proving some sort of scientific credible boost, probably as intended) and the humbleness with witch the book comes across.While I had been skeptical at first I really enjoyed the last part about cultural differences and the examples provided to follow the arguments and experiences Netflix has made.All in all a really thought through book that I would recommend anyone interested in culture and how to level it up.
Mir hat das Buch ausgezeichnet gefallen. Der Stil des Buches (Beiträge vom CEO und eine zweite „externe“ Perspektive einer Autorin gepaart mit Interviews von Beschäftigten) war erfrischend, informativ und kurzweilig.Im Buch wurden mir viele Inspirationen geboten und über viele Punkte habe ich nachhaltig nachgedacht. Viele der genannten Werte sind mir persönlich wichtig in unserer Unternehmenskultur. Als Führungskraft möchte ich meinen Beitrag liefern, damit wir eigenverantwortlich mit hohem Gestaltungsdrang das Beste für das Unternehmen erreichen. Genau darauf zielen für mich die im Buch diskutierten Punkte ab.Aus meiner Sicht total lesenswert!
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