Management on the Cutting Edge Designed for Digital - Jeanne W Ross Cynthia M Beath Martin Mocker Kartoniert (TB)

Found this to be a fantastic book on digital transformation. Most books on this topic stop at describing high level “strategies” or “business models.” This book goes deep into the “how” of digital transformations of established companies.Most insightful for me were distinguishing “digitized” versus “digital” and the framework of the five building blocks. The building blocks really act as a checklist and help to cut the amorphous concept of digital transformation into tangible and manageable chunks. Also found the real live case examples very helpful.If you’re dealing with digital transformation in your job, especially if you’re not in IT, I highly recommend reading this book.